Planning is a little confused right now
isn't it? There are all these old school brand planners running round
pretending to like Facebook, and all these digital planners who, deep-down, really
want to make a telly ad to show their mum. Meanwhile agencies are
pandering to these whims and building planning departments that are as
confused as the people in them.
But what of those plannery souls who don't want to be lumped in a department? The ones who don't bother themselves too much whether their creative strategy leads to an ad on Downton or a thingy on an iPhone - provided that it actually acheieves something worthwhile. Those planners who just want to get their hands dirty and make something other than powerpoint slides.
They usually end up taking some fancy named position at a big
agency. Believing the hype in the interview that they are the first of
many. The changemaker. The person to drag the grand old agency into a
new world. Only to discover that they are really there to do a Facebook
tab to compliment their toilet paper ad.
Those people really need to be amongst other people who get it. The
best people. The people who make up an agency that is built properly for
this new, exciting world. The best planners need to come to Mr.
Luckily enough, we are on the lookout for creative planners. Planners who can write genuinely surprising briefs.
That can coax a fresh idea out of any creative team. Ones that can
get their hands dirty finding the insights, selling their ideas in, and
making sure that they get made brilliantly, right down to the last
They will have had 3-5 years planning experience. Most likely
at some shiny creative agency. Either as part of a digital planning
team, a pureplay digital agency, or they may be that slightly weird one
in a traditional agency planning team who actually gets what we mean
when we say "digital".
If you are intrigued by the idea of working in a start-up, getting back to the coal-face and being given real responsibility, then give us a shout. Send an email and your CV to Mizzy and we'll have a coffee (or any other warm beverage of choice).
Behold! The first part of a talk that Mr President did for our friends at Bacardi. What with all the kerfuffle about content supposedly being the answer to everything in marketing, I thought I'd explore what the question might be.
Presentations, especially those of the Powerpoint variety, can be over-contrived, bloated, winding indulgences of the creator's confused imagination. Most presentations lack a point. Which is usually made-up by filling them with bullet points. But they don't count.
So when I get to see a perfectly impactful one number presentation, I do a little flip of joy.
In the midst of Microsoft royally pissing off the gaming community by not only doing away with the DVD as a means of carrying games (progress eh?), Sony have been poking fun and winning a zillion Brownie points by simply keeping the disc drive.
In effect Sony are winning the next-gen console war by keeping a piece of tech that has pretty much always existed.
Just to rub it in, they even made an instructional how to video about this anachronistic (but winning) "new" feature of the PS4. Genius.
But, back to the one number presentation. Sony have a track record for slapping down their console competitors. Back in 1995, following on from a long, rambling, flashy but pointless presentation by Sega to launch their doomed Saturn Console, a Playstation exec walked on stage and gave a one number presentation that won the war.
"This actually reminds me when the Sega Saturn was announced at $399. Right after Sega's presentation, a Sony exec walked on stage, said "$299" and walked off. Pretty much killed the Saturn in one fell swoop."
Here's the one-number presentation itself.
Remember that when you are just putting the final animation effect touches to slide 134 in your next deck.
You may have already seen some of our handiwork - the Can You Spot the FA Cup ad bumpers around the FA Cup coverage. There's more to come this weekend with the next iteration of the campaign. Keep your eyes peeled and join in with one of the very few #hashtag on telly campaigns that actually makes sense...
Well would you look at that. It's me. Talking. For like, 50 minutes. In that time period the energy that my arm waving generates is approximately 32 Watts.
At Mr President, we do a lot of these digital education sessions. This one spanned two splendid days in Miami Ad School. We organised incredible speakers like Drew Schutte, the Chief Integration Officer at Conde Nast, Olivier Blanchard, author of Social Media ROI, and the splendid James Cooper, International Creative Director and ping-ponger. Oh, and me.
If you ever fancy brushing up on your education, do give us a shout and we'll organise a Digital Day just for you.
And as of 1st September, we can proudly announce the launch of Mr President. It being merely a little start-up, we have developed small agency syndrome and have hence named it after the biggest, most important thing we could to make ourselves feel better.
Whilst sneaking about under the radar for almost a year, Mr
President have been working on lots of briefs for our (amazing) founding client, Bacardi
Global. As well as conjuring up campaigns for AXA and a little pro-bono project
with LocalGiving.com which is about to go live in October.
You can have a look
at a few of our wares on this temporary Tumblr. I designed it. And I'm crap at design. A new shiny site and logo is in the creative department as we speak.
In a few weeks we will be decamping to some new
offices in Soho Square with our team of 8 lovely people (mostly Canadians). We will no doubt shout about that when we've nipped to Ikea to buy some chairs to sit on.
In the meantime, we are going to crack open (another) bottle of Martini Prosecco to toast Mr President, and to thank Dare for all the years that myself and Claire were part of the family (as well as for their backing of our new venture). Happy Birthday, Mr President.
You know I don't work for Dare anymore, right? Good. Well I haven't been sitting around watching Jeremy Kyle. I've been beavering away with a small group of remarkably clever people. And looky here, we've gone and produced some Global ads for Bacardi. Six of them in fact.
Have a watch, enjoy, and feel free to shower us with praise, awards and new business leads. No really.
The long running 25 lttrs n th alphbt blog has transmogrified into the official Mr President blog. Nick Emmel is still doing the blogging. Just now he can say that these ARE the thoughts endorsed by his employer.