Retail advertising eh? Usually perceived as the armpit of marketing. Dirty spam emails, omnipresent DR banner ads, junk mail door drops, DRTV spew during morning telly. Bleurgh.
But we know it works. It sells more stuff than it costs to make. But that doesn't mean we are constrained to using the old techniques to flog our wares. We should be getting creative about our message delivery channel.
So all hail Dell Outlet on Twitter. Dell can stick up any left over stock or last minute offers onto their Twitter. Then their avid opt-in audience of IT manager types can scramble to snap up these bargains.
They have "only" 642 followers. But I bet every single one of them is a burning hot prospect for every offer they churn out. And it barely takes a minute of effort for Dell to advertise their wares. Properly efficient marketing. Plus there is no collateral advertising damage to anyone who couldn't give a toss. Magic.
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