This I like. I do enjoy a bit of optimism amidst the media doom and gloom. Good work BBH. Wonder how it will go down with the ITV masses though? Definitely the most grandiose promo yet for ITV. Will people embrace it for what it is? Or will people bash it for being a big, expensive ad at a time when ITV is struggling? One thing is for sure, it's definitely the opposite approach to the BBC.
"The Brighter Side" is a great, sharp, combative positioning line. Not sure the ad content quite backs it up sun-through-cloud analogies have been wheeled out on countless ad occasions...
Posted by: Jon Long | April 15, 2009 at 03:46 PM