I'm no fan of Potter. But fucking millions of people are, so sod me and my haughty literary bias. Therefore I heartily welcome this excellent example of *proper* participation. Y'know, the kind that people actually give a toss about on a mass scale.
Harry Potter is coming to e-books, and J.K Rowling has announced a new participative project, Pottermore, where she will work with fan-fiction types to create new Wizard stories. Now here is something that fans in their millions will want to take part in, and more importantly, fans in their tens of millions will actually want to see the output of that collaborative participation.
It's also intriguing that it has a brand association in Sony, no doubt touting their eBooks.
I eagerly await the outcome (although, I won't be reading the childish tosh out of principle).
Magic.
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