Mr President

We're going to revolutionise the costume industry

We won the Morph Costume Co. pitch! This makes us so very, very excited.

The best planning job in London

Well, here we are again. It was only back in October that I was last on the hunt for a new planner to join the splendidly brilliant team at Mr. President. 

Given all of the rather exciting projects we have going for Bacardi, combined with a loin-stirring selection of new business, we need another brain on board.

The type of planner we are after hasn't changed too much from the last time. But this time round, we are open to speaking to more senior types. Especially those from a brand planning background.

So, if you have over 5 years planning experience leading some big global creative clients, get in touch. Particularly if the thought of being in a hot little, nimble agency with super views of the urinal in Soho Square take your fancy. Entreprenurial thinking is a must.

Drop Mizzy an email at [email protected].

#BatBeats the film is flying across the web

 

So that thing we did in SXSW. The thing with Bacardi, bats and music. Yes, that thing. The final film of the escapade has gone live. You can see how we turned bat flight into music with some clever technoshizzle. We are rather proud.

#SelfiEsteem for the Body Shop and Teenage Cancer Trust

 

Last night was the opening night for the amazing Teenage Cancer Trust season at the Royal Albert Hall. The splendid people at the Body Shop are the primary sponsor of the event.

So with them, we created a rather lovely little film to show how we are helping to boost people's self-esteem. By asking people at the gig to tweet a selfie with the hashtag #selfiesteem, The Body Shop will donate £1 to Teenage Cancer Trust. Here's our client Sam showing us how it is done with Ed Sheeran.

Was rather nice of all the people doing the #nomakeupselfie meme to get the ball rolling. Now let's boost some self-esteem and help out TCT at the same time.

Mr. P Loves You

This is a still from Death Race 2000 from 1975.

Specifically, it is a still from a video by Gigamesh who have used clips from Death Race 2000 for their track "Don't Stop ft. Jana Nyberg".

We got sent said track as a suggestion for a film we are making.

No-one mentioned that at 0:56 there would be a sign saying "Mr. P Loves You".

That is *literally* a sign that this may be the right track.

Weirded out now.

Bat Beats at SXSW

Our little visit to Congress Bridge in Austin to meet their bats last night has gone rather well. There are a million of the furry Mexican Free-tailed blighters under that bridge, and we wanted to do something impressive with them for our client Bacardi. Especially considering Austin is awash with SXSWers right now.

So, take a little tech magic, mix with some Ableton cleverness, and turn the bats flight into music. The video above is just a taster, we're pulling together an Untameable film and track as we speak.

In the meantime, this lovely article in Fast Company tells you a little more.

Turning Bats into Music at SXSW

So, the Mr. President team is under a bridge at SXSW. And tonight, they will be attempting to turn Bats into music for Bacardi.

File this one under "audacious-music-meets-innovation-meets-brand icon-meets-tech and music festival-madness". Fingers crossed the bats come out to play with us.

Mr. President has a new website

It is rather lovely. Do go and judge for yourself - mr-president.co.uk. It is certainly light years better than the Tumblr that I built. That has been quietly retired. It now lives in a dusty old websites server, probably making friends with AOL and Myspace.

Well that was unexpected, National Trust

 

Deep down I really hope that this is actually from the National Trust. But somehow I doubt it.

Either way, it is great to see a hashtag in #expecttheunexpected that is thoroughly applicable to the ad and the brand.

How you get people to donate in Norway

 

Yup, you can show me as many stock suffering-in-a-far-off-land charity ads, and I'll be as cold-hearted as the next man. But this... This. This gets me in the feels.

And what's more, the budget behind this must have been miniscule. No big glossy production. No celebrity endorsement. No over-complicated back-end donation mechanic. Just a lovely simple bit of creativity, executed splendidly. Meaning all the more cash going to where it should go - the charity.

Thanks to it's front-page appearance on Reddit, it should be doing the rounds very shortly.

Translation courtesy of alsoilikebeer:

Translation:

Title: "Would you give your jacket to Johannes?"

1st text: What do you do if you see freezing/cold child?

2nd text: We put up a hidden camera and placed Johannes on a busstop.

Blond girl: "Don't you have a jacket?"

Boy: "No, someone stole it."

Blond girl: "Where?"

Boy: "Down over there, Im on a field trip with my class, and the teacher told me to meet her here."

(cut)

Woman: "Do you have a phonenumber for your teacher?"

Boy: "No."

Woman: "If so we could have called her."

Boy: "Yeah."

(cut)

Young man: "Are you okey?"

Boy: "No, I'm very cold"

Young man: "Are you cold?"

Boy: Nods

(cut)

Woman: "Do you want my scarf? Will it help?"

Boy: "yes"

Woman: "Here you go, it's good and warm"

(cut) Different people give him cloths, he says thank you very much (cut)

Blond girl: "What school do you go to?"

Boy: "Ramberg"

Blond Girl: "Ramberg?"

Boy: "I'm from Moss" [it's about 65km from where this busstop is]

Final Text: Children in Syria are cold. Send SOS to 2160 (90 kr [=~$15]) and give a warm jacket.